Recommended Reading

Become the Only Choice

by Mike Jacoutot

A Customer Focused Approach to Selling The Way People Buy

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Selling is a blend of art and science, but the ultimate goal is to position yourself to become the only choice for customers. Woven into an engaging story line, Become the Only Choice clearly and concisely explains award-winning sales leader Mike Jacoutot's unique approach to consultative selling through the failures and successes of two former collegiate athletes Frank and Al, along with the unparalleled wisdom of the greatest salesperson they have ever known, a man simply referred to as The Wizard. This book is a must read for anyone looking to hone sales skills, improve sales performance and position themselves to Become the Only Choice!

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