Marketing Strategy

Make your marketing about your customers, not you. Laying the foundation for marketing success starts by getting into the customer operating reality.
Becoming an information resource for your customers starts with asking the right questions:
  • Who are the key decision makers?

  • What are their strategic goals?

  • Which operational factors do they think about?

  • What are their financial targets?

  • How do they navigate political considerations?

  • When do they encounter a business challenge that you are able to solve?

  • What information would they find most helpful?