Of Course Your Customers Are Satisfied. But Are They Loyal?


In research conducted by HR Chally, 80% of customers who defected from their current supplier described themselves as satisfied or very satisfied!!! How could that be? So much for measuring customer satisfaction….

No customer/supplier relationship is static. Things change. People change on their side. People change on your side. Economic conditions change. Technology changes. Customer priorities change. Your company’s priorities change. It is your ability as a company to step up to the challenge of change that differentiates you as a company. The ability to change, requires an ability to learn.