Last week, the U.S. Patent Office granted Butler Street the registered trademark for the following:
If we solve our customers’ problems…we’ll solve our own®
This quote, originated by Butler Street Managing Partner, Mary Ann McLaughlin, says so much in so few words. It has become the Butler Street mantra and truly is the genesis for sales. (And when we use the term sales, we mean any time you need to influence thinking).
Solve our customers’ problems…when we say customer, we mean anyone for whom you can create value. For example, if you are a staffing company—you really have two sets of customers—client and talent and it works nicely for both.
If we solve our customers’ problems…we’ll solve our own® It is powerful and self-explanatory. Think about it for just one minute….
According to research from CSO Insights, we are now failing more often than not. We believe it is largely because the sales force is not solving their customers’ problems. Perhaps it’s because they are not set up for success?