Are You Too Comfortable?


"Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” - Brian Tracy

I was finishing a recent Sales Effectiveness training when one of our participants asked me if I would be a guest on their weekly Podcast. Well…not exactly what I was hoping to hear after 2 full days of intense teaching. Oh, and the thought of being broadcast to all of the customers of this client was also very unnerving and FAR from my comfort zone. After all, I thought, I’ve never been “on air” like this and felt so unsure of what the feedback would be. But then I knew I needed to practice what we preach; how important it is to step out of your comfort zone with customers and prospects.

The graphic below depicts when over time, whether a company OR an individual, one begins to mature and become comfortable with the way things are. For your personal growth life cycle, unless you have that critical visionary moment(s), it is very challenging to reinvent or reinvigorate the level of growth once experienced.

You will notice the “point of fear” on the graphic…this is the place where the idea of doing something unnatural or uncomfortable often keeps us from moving forward personally and professionally. Those who have the ability to push themselves past the fear of change experience new, accelerated growth.

So, how can you step out of your comfort zone? Below are a few areas to consider:

Be a continuous learner

Are you investing in your own personal learning? Read books that resonate with you but push you to do things differently. Listen to podcasts that challenge the status quo and help you think in a new and different way around how you execute in your professional life. Invest in some type of training that focuses on the development of your skills.

Prospect creatively

Create unique, action-driven, customer-focused value scripts for emails, voicemails and LinkedIn. At Butler Street, we teach a very distinct framework for doing just that yet certainly feels uncomfortable when first implemented, but drives higher response rates and more meaningful, foundational relationships.

Your value statement must captivate, differentiate and substantiate your offerings

Call on company executives