Covid or No Covid—Simplicity and the Basics Still Wins

Updated: May 25


Everyone is trying to make things more complex. I think Leonardo da Vinci had it right when he said:

“Simplicity is the ultimate sophistication.”

The more things change, the more things stay the same. And in tough times like most of us have experienced over the past fourteen months, the cream rises to the top. And the “cream” focuses on the basics. Whether managing the Work-from-Home employee or the “hybrid” employee who comes to the office twice a week, the message and focus need to be the same. In the spirit of simplicity, this will be the shortest blog I have ever written for Butler Street. If you are reading this, I hope you find the simplicity of these simple truths just what you need from a leadership perspective to help you put your branch, region, division, or company back on track now that the country is beginning to open up:


  1. The toughest thing to do in sales is to acquire a new customer.

  2. The second toughest thing to do is to keep that customer.