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Recruiting Effectiveness

In the war for talent, arm yourself and your team with the tools and processes to engage, acquire and retain top talent

Whether new to sales or a seasoned veteran, Butler Street's recruiter effectiveness elearning for staffing professionals will sharpen skills with proven techniques and processes that provide the  competitive edge needed for success.

Learn at your own pace and access when it's most effective. Courses include interactive modules, coaching moments, supporting worksheets and a variety of knowledge checks - all available 24/7 from computer, tablet or phone.

Recruiting Effectiveness for Staffing Industry - Comprehensive Course

Recruiting Effectiveness focuses on six key skills to bring candidates through the decision process to increase talent acquisition effectiveness and drive retention and growth through referrals:

Recruiting Effectiveness focuses on six key skills:

  • Understanding the candidate’s operating reality 

  • Differentiating and communicating value

  • Sourcing to attract top talent

  • Asking effective questions to make the best match

  • Handling objections and gaining commitment

  • Managing the candidate relationship

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Recruiting Effectiveness
for Staffing Professionals

Recruiting Effectiveness Course Modules 

RE 100 | Recruiting Effectiveness Introduction

Become the Only Choice Recruiting Effectiveness focuses on six key skills: understanding the candidate’s operating reality, differentiating and communicating value, sourcing to attract top talent, asking effective questions to make the best match, handling objections and gaining commitment, and managing the candidate relationship. Use these skills to bring candidates through the decision process to increase talent acquisition effectiveness and drive retention and growth through referrals. 

RE 101 | Four Cornerstones of Success®

Attitude, Personal Accountability, Perseverance and Habit are the cornerstones to every successful recruiter, team and organization. Learn to recognize how to use these cornerstones in daily actions and identify where adjustments need to be made that will lead to great results. 

RE 102 | Operating Reality

Learn the difference between being in your operating reality and being in your candidate’s operating reality, a process to understand candidate decision drivers, and how to overcome common barriers that make it difficult to nurture and advance candidate relationships.  

RE 103 | Candidate Decision Process

Candidates follow a specific decision process when exploring new job opportunities. This is called the decision process. There are five distinct stages to this decision process (as seen through the candidate’s operating reality) starting with (1) identify need, then (2) investigate options, (3) resolving concerns, (4) decision, and the final stage is to (5) implement. Understanding how a decision is made is not enough. You must know what occurs in each stage and what actions to take to move a candidate through the decision process.  

RE 104 | Differentiating Messaging

Getting candidates to call you back requires the ability to craft a message that will captivate, differentiate and validate your value during every interaction. This course provides a simple-to-understand formula for building value statements that will resonate with candidates and fill more jobs.  

RE 105 | Communicating Value

Once you have a strong value statement, crafting effective communications is much easier! Whether connecting over the phone with a candidate, leaving a voicemail, or sending messages through email or social media, using these best practices will ensure you are able to build trust and communicate value in the candidate’s operating reality. 

RE 106 | Attracting Top Talent

A strong candidate funnel begins with multiple talent acquisition channels that lead to qualified and placed candidates. Building a great talent pool requires identifying the best lead sources, using effective job postings, following best practices in handling new candidate leads, and social selling principles to expand and engage your network.

RE 107 | Effective Questioning

Effective questions help gain candidate commitments at every stage of the decision process. Understanding how to ask great questions help put you in the candidate's operating reality, uncover needs and wants, advance the decision process, and help to pre-close the candidate before an offer is even made.

RE 108 | Overcoming Objections

Candidate objections are difficult to overcome when taken the objection as a personal rejection of you or a particular job. To be effective in overcoming objections, you must understand that it is merely a request for more information. Objections are often an indication that the candidate has concerns that must be addressed at that point in the decision process. This module addresses the most common candidate objections and gives you a four-step process to overcome every objection.

RE 109 | Managing Client Interactions

Gaining a client's commitment begins with being in the client's operating reality - the ability to see problems and opportunities as they appear through the client's eyes. Presenting the ideal candidate requires taking a job order effectively and considering a candidate's decision drivers to make a great match.

RE 110 | Managing the Candidate Relationship

If you are in your candidate's operating reality, have understood his or her decision drivers through effective questioning, and confirmed the conditions of acceptance, then presenting and negotiating a job offer to close the candidate is a piece of cake! The final stage of the decision process (implement) requires setting them up for success by leveraging onboarding best practices, consistent regular follow-up and the ability to nurture the relationship and become his or her career agent.

RE 180 | Tying It All Together

After completing each of the earlier courses covering the six key skills of Recruiting Effectiveness, this final module reviews key learnings from each section and puts it all together. A final test at the end covers all of the key concepts and skills to Become the Only Choice - Recruiting Effectiveness.

Download full RE course module descriptions

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