SOLUTIONS | KEY ACCOUNT MANAGEMENT | VOICE OF THE CUSTOMER
Voice of the Customer
Deliver frictionless client experiences that increase loyalty, enhance brand, and enable profitable growth.
Voice of the Customer (VOC) is used to describe your customer's feedback about experiences with your company and expectations of your people, knowledge, and services. Understanding and analyzing what your clients value will provide a powerful framework for making strategic business decisions, prioritizing projects, and allocating resources.
Grow your revenue. Protect your clients. Plan proactively.
We'll conduct a phone interview consisting of 20-30 in-depth questions with each of your top clients. The results
serve as a critical baseline for continuous improvement by giving you a clear picture of your customer's needs, wants, and perception of your relationship.
01. TODAY & TOMORROW
Understand how you can meet customers' needs and wants today & in the future.
03. A CLEARER PICTURE
How they see your company advantages/disadvantages relative to the competition.
Understanding the strategic direction of your customer and how you impact your customers.
04. MINIMIZE THREATS
Preemptively address the threat of substitution and new entrants in the market.
"Butler Street's Voice of the Customer survey gave us the necessary information to build stronger relationships with our clients and align our organization effectively to deliver what our clients expect."
SVP Sales - Document Management Company